Width: Most grocery store aisles are made up of a series of four foot wide shelves.

The width, height, and depth of a cereal box are largely determined by these stocking needs: Retailers determine what they will accept partially based on what will fit on the shelves in their store. Retailer needs: the long and the short of it For today, I’ll sum it up into three main factors: retailer needs, consumer perception, and ingredients.

of their monthly cereal allotment.Īll I would need to do is explain to the brand teams that they need to put more food in the box, right? Well, in the months that followed my initial meeting, I learned about the many factors that contribute to something as seemingly simple as the size and weight of a box of cereal. boxes so that clients could easily use all 36 oz. To keep things simple, I decided to focus on one major goal for my first year: resizing our WIC cereals into 18 oz. Prior to coming to Kellogg, I had been building public/private partnerships for California SNAP, so despite my experience in public health, I still had plenty to learn about both WIC and my new role. Having started my career in public health, my first year working in the food industry was a fascinating learning experience. Me: No, no, no… I mean I need the weight of the box to be 18.0 ounces.Īnd that’s pretty much how one of my first food renovation meetings went- back in 2010. Me: I’m really excited about this cereal, can we get it in an 18 ounce box?įood developer: Sure no problem, it’ll be close to that.

Cereales de wic